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Increase visitor expenditure through Smart Tourism

Jurisdiction: South Australia

How can we use digital technology to "upsell" to visitors to South Australia by uncovering additional attractions and experiences and/or extending their stay?

South Australia, a region rich in cultural heritage and natural wonders, is seeking innovative ways to enhance visitor experience. By leveraging digital technology, this challenge calls for solutions that can guide visitors to explore more, stay longer, and uncover hidden gems within the state. Whether it's suggesting local wineries or guiding visitors to indigenous heritage sites, the opportunities are boundless.

How can we create a system that not only satisfies visitors' immediate interests but also entices them to discover more? What digital tools could make this information accessible and appealing? How can this system be integrated into current tourism solutions?

Additional Information

Relevant links:
Some datasets you may like to explore:
Trip Planner itineraries
SA Trip Planner Heatmap data sample
State Emeregency Service - REST API
Earth Nullschool - awesome real-time weather app
Country Fire Service - RSS FEED
• Trails SA
• Fisheries SA

Image credit: South Australian Tourism Commission.

Entry: Challenge entry is available to all teams in Australia.

Dataset Highlight

SA Tourism video for all the dataset link

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