Project Info

Data Revolution thumbnail

Team Name

Data Revolution

Team Members

Uday , Reece , Gabriel Rus , Lukas M-M , Steve Pratt , Rugved , Konatsu , Jack , Alisha

Project Description

🌟 Discover Australia's Hidden Treasures with Tapestry App! 🌄🌊

📣 Looking for a new way to explore and appreciate the beauty of Australia? Introducing Tapestry, the app that turns learning into an exciting adventure! 📱🗺️

🌐 Explore, Learn, Adventure:
Embark on a journey to uncover the lesser-known gems of Australia's diverse regions. From breathtaking landscapes to rich cultural heritage, Tapestry encourages you to delve deeper and experience it all.

🎮 Gamified Exploration:
Challenge yourself with questions and tasks about different regions across the country. Test your knowledge, earn points, and unlock exclusive discounts for your next adventure.

📊 Empowering Local Businesses:
Tapestry isn't just about fun – it's a powerful tool for local businesses and heritage sites. Gain insights into visitor behavior, preferences, and spending patterns to help businesses thrive.

🤝 Community Engagement:
As a local, you can contribute your knowledge, offer discounts, and shape the Tapestry experience for others. It's a win-win for users, businesses, and our shared appreciation of Australia.

Join us in exploring, learning, and adventuring through the captivating landscapes and rich history of Australia. Let's make memories that last a lifetime with Tapestry!

TapestryApp #ExploreAustralia #DiscoverHiddenGems

Data Story


As of March 2023, the South Australian Tourism Commission reports there has been a 25 per cent surge in South Australian regional visitor expenditure compared to the pre-COVID figures of December 2019, with expenditure totalling $4.47 billion. Nonetheless, even as regional visitor spending thrives, there has been a noticeable dip in international visitation of 41 per cent to 286,000. [1] There is room, using open data, to entice more spending in the tourism sector whilst also promoting learning of history and heritage preservation.


Business Industry Data

We utilised Business Industry Data from the Australian Bureau of Statistics (ABS) to analyse business numbers at the industry level. The original file contained yearly industry and business data in separate sheets. Before importing the data into Power BI for use in visualisation, the data was joined manually into one spreadsheet so that the time dimension could be used if required.

To visualise the filtering of the area and industry layers, a decomposition tree was used. In this example, we see the number of total businesses decrease to 24, 251 when Sydney (South) is selected and then further decreased when an industry code and industry are selected.

A breakdown of business numbers by Statistical Area, Industry Code, Industry

A breakdown of business numbers by Statistical Area, Industry Code, Industry
Using the data, we also looked at the number of businesses by industry code over 2020, 2021 and 2022. We observed that the same industry codes were dominant over the timeframe.

Number of businesses by Industry Code and Year

Number of businesses by Industry Code and Year

Population and Business Data

We utilised population and business data from the Australian Bureau of Statistics (ABS) to investigate the relationship between business and population numbers at the state and territory level over time. A slicer was applied within Power BI to enable selection of a single or multiple states and territories. Although, not particularly clear from the visual below, the number of businesses increases as population increases.

Population and Business Data

Regional Data Hub - Small Area Labour Markets (SALM)

The data shows a decrease in the unemployment rate in Australia from December 2020 to December 2022, coinciding with the COVID-19 period from December 2020 to December 2022. This data ties into the project’s goal of exploring the connection between industry and the regional population. This decline in unemployment highlights the intricate relationship between local industries and the well-being of the local population. As the project seeks to understand how businesses impact regional liveability and attract residents, the decreasing unemployment rates indicate that industries played a crucial role in providing employment opportunities, making the regions more appealing for both current residents and potential newcomers. By analysing the types of businesses that contributed to this positive trend and identifying any trends in industry dynamics, the project can uncover insights into how specific sectors influenced employment and, consequently, the regional community. This data-driven approach can inform regional policies to sustain these positive impacts and ensure long-term community growth and prosperity.

Change in unemployment rate in Australia over time

Regional Tourism Insights

We utilised data from the Tourism Research Australia to explore regional visitor expenditure and trips.
Regional Tourism Insights


The Tapestry platform is here to intertwine solutions for the challenges facing local tourism, heritage preservation and understanding the dynamics of business activity in regional Australia. This multifaceted solution engages with the younger demographic by providing a rewarding gamified experience to test their knowledge of different regions across Australia.

The platform will reward the most knowledgeable or those willing to learn with discounted offers to visit the locations and experience the adventure, history and anything in between. Over time users can either take up the offers on the day or build up a reward to choose their own adventure across Australia. Through this solution, users will learn more about the history or area and can visit feeling like a local legend.

[1] https://tourism.sa.gov.au/insights/south-australian-visitor-economy

Evidence of Work



Project Image

Team DataSets

Tourism Visitor Statistics

Description of Use This dataset was used to gain insight into visitor numbers and expenditure in South Australia.

Data Set

South Australian Visitor Economy

Description of Use This dataset was used to gain insight into visitor expenditure in South Australia.

Data Set

Data cube 8: Businesses by industry division by Statistical Area Level 2 by employment size ranges

Description of Use This dataset was used to analyse business numbers across industry and statistical area.

Data Set

Regional population

Description of Use This dataset was used to analyse regional population numbers.

Data Set

National Visitor Survey results

Description of Use This dataset was used to analyse the number of trips and expenditure undertaken by visitors.

Data Set

Population estimates by SA2 and above, 2001 to 2022

Description of Use This dataset was used to analyse population over time.

Data Set

ABS - Counts of Australian Businesses, including Entries and Exits

Description of Use This dataset was used to analyse the number of businesses over time.

Data Set

ASGS Coding Indexes (2021) Edition 3

Description of Use This dataset was used to link states to statistical areas.

Data Set

ABS - Census data

Description of Use This dataset was used to analyse population numbers across country, state and statistical area levels.

Data Set

Regional Data Hub - Small Area Labour Markets (SALM)

Description of Use This dataset was used to explore unemployment rate across localities within Australia.

Data Set

Challenge Entries

Highlight the diversity of South Australia's tourism product through gamification

How can we apply gamification to engage and educate young (South) Australians about South Australia's diverse tourism product offer and through this, influence key decision makers in their household to discover more of South Australia?

Go to Challenge | 14 teams have entered this challenge.

Increase visitor expenditure through Smart Tourism

How can we use digital technology to "upsell" to visitors to South Australia by uncovering additional attractions and experiences and/or extending their stay?

Go to Challenge | 16 teams have entered this challenge.

Discover Heritage: Unravel your local stories

Ignite a passion for heritage and bridge the gap between people and their cultural roots. How can the community discover the untold stories of their local heritage and understand its universal value. How can we create lasting impact by preserving traditions, building community bonds, and boosting local economies through heritage tourism.

Go to Challenge | 12 teams have entered this challenge.

Exploring relationships between industry and population in regional Australia

Regional liveability is influenced by the diversity and stability of local industry. People need employment to stay and be attracted to move to regional Australia. Businesses and industry adjust with market interest but how does this affect the local population – do they adjust too?

Go to Challenge | 7 teams have entered this challenge.